About
The experience behind Kendal Solutions
Kendal Solutions is a fractional marketing leadership and advisory practice. It pairs senior operating experience with a practical, efficiency-first approach, so teams can grow pipeline and revenue without scaling with substantial headcount.
Founder
Dorian Kendal
With over two decades of experience at companies like Google, Trulia (now part of Zillow), Unity, and Netlify, Dorian has a proven record of building and guiding high-performing marketing teams that consistently deliver.
Having served as both a CMO and a P&L-owning GM for a hypergrowth subscription business, Dorian brings a perspective that combines strategic insight with a practical, efficiency-focused approach to setting, achieving, and exceeding goals.
Proven Track Record
Results across hypergrowth and turnaround
- Drove Unity's online business GTM strategy, growing revenue from $0 to $38M in 2.5 years.
- Managed the team that built the infrastructure and programs that enabled Unity to expand verticals beyond gaming.
- Created onboarding and growth programs at Unity, increasing first-time user success by 20% and retention by over 25%.
- Achieved record pipeline growth at Netlify despite significant OPEX and staff reductions.
- Led Netlify's upmarket shift, redefining ICP, messaging, and positioning, with top analyst coverage from Gartner and Forrester.
- Extensive experience building high-performing, global marketing teams and leading a dozen-plus leadership trainings.
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Tell us where you want your marketing to go, and we'll map the fastest path to get there.